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Facebook Events feature is not my favorite

Facebook Events feature is not my favorite

Do you regularly use Facebook events feature?

I didn’t think so.

This is not an indictment on the world’s largest social network, but Facebook Events as a feature, is, let’s face it, clunky and difficult to use.  I’d even go so far as to say that it’s irrelevant.

 

Issues with Facebook Events

 

You miss it

The one issue, both as a planner who has created Facebook Events,iphone 5 replacement screen and as a user who has been invited to Facebook Events, is that the invitation gets lost in the shuffle.  You end up missing it.  With the volume of invitations that Facebook users create and send to their friends, it is quite possible — perhaps even the majority of the time — that invitations are not seen at all, and therefore missed.

 

TMI (Too Much Information)

You can integrate the Facebook Events into your phone’s calendar, but that means that you will be alerted for EVERY event to which ALL of your Friends invite you.  And the birthday of every person that you have once known in your life, and you are now Facebook friends with, also becomes an event on your calendar unless you go to your Calendar to modify that (Does anyone really need this?)

 

Impersonal

The more Facebook Events invitations I receive and review, the less personal they seem to be.  It’s almost as if Facebook is the event platform of last resort:  the organizers could clearly have done a better job using a paid service — or even a group email with everyone BCC’d (remember those days?  Yeah, I know.  I think we need to re-consider the group email with BCC…)

 

Here is how to keep it simple and private (unlike Facebook Events)

 

Invitations

Invitations

Instead, I think more personalized event experiences should take over.  Formal or informal, large or small, a one-to-one event invitation should be created and shared privately, and not get lost on a 1 billion-plus social network.

The event will be integrated into your calendar only if you decide to accept the invitation, and reminders could be created if you wish.

 

In-App Messenger

In-App Messenger

 

 

 

And finally, the ability to chat in groups or privately, create, design, and share beautiful photos and videos should absolutely be a part of the total experience.

 

 

 

 

Try all of these features with PurpleSlate mobile app, a free mobile invitation maker to create invitations to events and parties on the go, and let me know what you think. It is coming soon to sign up now to get notified first.

 

Posted by Jake Wengroff on February 7, 2015.

Jake WengroffI have served as the Founding Chairman of the Social Media Strategies Summit, and have written for publications such as CMO.com and InformationWeek. I have been quoted in Time, Reuters, Bloomberg, and other publications on the topics of social media and marketing. If you enjoyed reading this post, join our email list to get free email updates.

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